Case Study
Closeup Toothpaste Dubai Commercial
In this vibrant Closeup Toothpaste commercial, we aimed to capture the essence of confidence and freshness. Set in the bustling city of Dubai, this film production highlights moments of connection, where a bright smile takes center stage. With a dynamic blend of energy, color, and close-up shots, the commercial tells a visually engaging story that resonates with the brand’s youthful spirit.
Director / DOP: Luis Grolez
Client: Closeup
Agency: Bigfoot
Pre-Production Storyboard
The storyboard played a pivotal role in shaping the commercial’s flow, with a focus on dynamic transitions between intimate close-up shots and energetic scenes. Each frame was carefully planned to ensure the toothpaste and smiles were front and center, blending seamlessly into the commercial’s high-energy vibe. This visual roadmap helped the DOP and director orchestrate a precise execution during production.
Behind the Scenes
Shooting in Dubai presented an exciting backdrop for this commercial, where the DOP and crew worked seamlessly to create an upbeat, youthful vibe. The behind-the-scenes action was fast-paced, from capturing high-energy moments to coordinating natural smiles from the cast. The film director focused on ensuring every take conveyed authenticity, while the crew used innovative lighting setups to highlight the product’s benefits.
Camera: Blackmagic Ursa Mini 4.6k G2
Lenses: DZOFilm Pictor Zoom
Lights: Aputure XT26, Aputure CS15, Nova, 6x6 Butterfly
